Our Mission

PEHT (Partnership to End Human Trafficking) is a social enterprise and global community aimed at offering a sustainable, long-term strategy to aid in the fight to end human trafficking - the fastest growing illegal business in the world, specifically targeting the sex trade. 

Our Approach

We will take a multi-tiered approach, modeled after the highly-successful Thistle Farms (thistlefarms.org) social enterprise in Nashville, Tennessee. We believe that the two greatest weapons in the fight against Human Trafficking are unconditional love and economic empowerment.

  1. PEHT seeks to secure a residential recovery home in New England for survivors seeking a way out of life on the streets. The residential program will offer housing, medical care, therapy, education and job training for two years, without charging women. No staff member will live with residents and instead the community is guided by 24 spiritual principles.

  2. Graduates will be offered job opportunities in the pet supply and services market. These would include sales and marketing, grooming, pet store and veterinary assistants, dog walking, etc.

  3. PEHT will fund vocational training and infrastructure support for the production of unique, distinctive pet-related products, both domestically and globally including; all natural, essential oil based grooming and lifestyle products, as well as textile products, including pet beds, collars, and leashes. These items will be handcrafted by sex-trade survivors, or by individuals whose economic vulnerability makes them targets of international traffickers.

  4. Products will be marketed and sold through PEHT's proprietary sales channel, IYAYU LLC, pet speak for “I Love You” (iyayupet.com), a pet lifestyle brand inspired by the unconditional love we receive from our pets. IYAYU products are made with love by courageous survivors, and the sale of each product supports rehabilitation programs and initiatives for survivors of trafficking, poverty, abuse and addiction around the globe. 100% of IYAYU profits fund programs and initiatives of PEHT: Partnership to End Human Trafficking.

Why New England?

"There were 201 unique referrals of domestic minor sex trafficking in Connecticut in 2016.One case involved a two-year old child, and the Department of Children and Families received 515 calls of suspected trafficking in the state."
- Commissioner Joette Katz, Connecticut Department of Children and Family Services

  • According to the U.S. Department of State statistics, there are approximately 244,000 American children and youth at risk for sex trafficking each year.

  • Of the 100,000 children sold for sex in the US each year, 80% are American citizens and the average age is between 12 and 14 years old. Of these children and youth, 38,600 were originally runaways.

  • In 2014, the Urban Institute studied the underground commercial sex economy in eight U.S. cities and found that this illicit activity generated between $39.9 and $290 million depending on the city.

    Why the Pet Industry?

  • Data from the American Pet Products Association indicates that pet-related expenditures, particularly in the high-­end luxury brand area, are expected to increase year over year.

    Key Facts

  • Americans now spend greater than $50 billion a year on their pets — more than the gross domestic product of all but 64 countries in the world and double the amount spent a decade ago.

  • Annual spending to buy, feed and care for pets is expected to hit $52 billion in the next two years, beating Americans' combined spend on movies ($10.8 billion), video games ($11.6 billion) and recorded music ($10.6 billion). 

  • Source: Packaged Facts